Product Design
Transforming an off-the-shelf video library into a full suite of online education tools.
As the first product designer to work with Everyday Speech, I quickly established a visual identity and vision for the product experience.
Over the next 5 years, I transformed a simple playlist of videos on VHX/Vimeo into a comprehensive learning platform for web & iOS.
“Mo joined Everyday Speech when we were barely a company, and guided us through the initial build of our product all the way to a full PreK - 12 product that can serve every learner in the country.”
— Cal Brunell, Co-Founder & CEO
The Everyday Speech app now offers thousands of materials and two full curricula.
“Mo's expertise in UX design has been a game-changer for our product. As the Director of Product, Mo created an incredible customer experience that significantly impacted user growth at Everyday Speech.”
— Bryan Priem, Director of Customer Experience
Building a product from the ground up.
5 years and 4 major product launches — unlocking new possibilities for digital educational tools.
-
![]()
Initial video library hosted on VHX/Vimeo
-
![]()
Building a logo & brand visuals
-
![]()
Wireframes & feature validation
-
![]()
First major product release (2018)
-
![]()
Additional features to support classroom management
-
![]()
After 5 years, an entirely new platform with 2 full curricula
Assembling & scaling a product ecosystem.
Results that speak for themselves.
50+
team members
$8.7m
in ARR (2023)
15,000
monthly active users
4,500
schools across the world
“I love that everything is easily accessible and that it is broken down. I work with all ages, elementary through high school, and this is a one stop shop for me! I just love it!”
— Stacy Jarvis, CCC-SLP Ed. D. Speech Pathologist
“There is an effortlessness of going to the Everyday Speech website and finding a resource that aligns with a CASEL competency that makes SEL instruction so much more practical.”
— Andrea Reiser Cummins, 4th Grade Teacher
“The materials on Everyday Speech guide us through meaningful discussions that support my students social emotional well-being. I would not be able to do my job effectively without your product!”
— Stephany Orellana, M.S. CCC-SLP
“I'm so impressed by the curriculum being organized not only by skill but by age and that has saved SO much time! All of the different lessons, being able to go across grades and levels. It's been a miracle to have it!.”
— Jaime Ellsworth, M.S. CCC-SLP
Leading the creation of a design system.
I oversaw a team of designers to establish a visual identity and build a web presence for the brand.
As the product team grew, I spearheaded a design system that was consistent yet scalable. Components for the web and iOS applications were built by product designers in collaboration with the frontend engineering team.
Leading a migration from Sketch to Figma, I operationalized the component library for use across our web app, iOS app, teaching content and marketing materials.
“Mo is a role model for innovation, cross-functional collaboration and accountability, consistently aiming for high-quality work. He genuinely cares about individuals on both a personal and intellectual level, even while overseeing large-scale projects.”
— Alexandra Pometko, Senior UX Designer
“I don’t think I’ve ever learned so many valuable skills from somebody in such a short period of time.”
— Bella Esguerra, Product Designer
Planning a systems architecture to scale with user needs.
I oversaw our entire engineering team, balancing the needs of our technical infrastructure with the feature roadmap. I helped navigate moving away from a Parse Server (off the shelf) to scalable, RESTful API built using Node, Express, and MongoDB.
Using Domain Driven Design principles, we built out content and user management systems that scaled. As the company grew, the content management system supported multiple curricula and the user management system allowed for individual and enterprise customers.
I managed our 3rd party integrations, open-source tools and additional dependencies.
Hubspot
•
Mixpanel
•
Chargify
•
Wordpress
•
Firebase
•
New Relic
•
Cloudinary
•
Heroku
•
Algolia
•
Stripe
•
Mandrill
•
Video.js
Hubspot • Mixpanel • Chargify • Wordpress • Firebase • New Relic • Cloudinary • Heroku • Algolia • Stripe • Mandrill • Video.js
Product design encompasses far more than just UX thinking.
As Director of Product, I was responsible for delivering a best-in-class education platform. Over 5 years, I built a 17-person product team from the ground up to deliver results for our users and increase revenue for the rapidly scaling company.